Western Financial Group: Proud Naming Rights Partner of Western Financial Place
For more than a century, Western Financial Group has been committed to protecting Canadians and supporting the communities where we live, work, and play. As the naming rights sponsor of Western Financial Place, we are proud to help strengthen Cranbrook’s most important hub for recreation, wellness, and community connection.
Our partnership reflects a shared belief: Strong communities thrive when people have access to safe, inclusive spaces to gather, grow, and stay active.
Who We Are
Western Financial Group is one of Canada’s most trusted insurance providers, delivering professional advice and personalized protection to more than one million Canadians. With locations across the country and deep roots in Western Canada, we offer insurance solutions designed to meet the needs of individuals, families, and businesses, all with a people-first approach.
For generations, our mission has remained the same:
To provide the right insurance coverage, exceptional customer experience, and unwavering support to the communities we serve.
Our Commitment to Community
Supporting Western Financial Place is one of the many ways we invest in community life across Canada. Through the Western Communities Foundation, we contribute to:
- Local infrastructure projects
- Community safety initiatives
- Scholarships for students
- Programs that promote health, wellness, and social connection
Our goal is simple: Create stronger, safer communities where everyone has the opportunity to thrive.
Why We Support Western Financial Place
Western Financial Place is more than a building, it’s a cornerstone of Cranbrook. From arena events and public skating to aquatics, fitness, culture, and year-round programming, it brings people together of all ages and backgrounds.
As the naming rights partner, Western Financial Group is proud to:
- Support accessible recreation for families
- Strengthen local sports, arts, and cultural programming
- Help ensure this vital facility continues to grow with Cranbrook
- Celebrate the spirit of community connection
This partnership reflects our belief that insurance is about more than policies.
It’s about protecting what matters most in life.
Our Promise to Canadians
Whether you’re visiting Western Financial Place for a swim, a hockey game, a concert, or a community celebration, our presence here is a symbol of our long-standing commitment to Cranbrook and communities across Canada.
We are here to:
- Listen: We take the time to understand your needs, your goals, and what matters most to you. Listening first ensures the guidance we provide is truly aligned with your life.
- Advise: Our experts offer clear, honest insurance advice you can trust. We help you navigate your options with confidence, so you feel supported at every step.
- Protect: Our purpose is to safeguard the people, property, and moments you value. We deliver coverage that provides lasting security and genuine peace of mind.
Together, these commitments shape our promise to Canadians: to show up with genuine care, to offer clear and knowledgeable guidance, and to provide protection that brings confidence to every stage of life. As Canada’s Insurance Broker, we are proud to stand alongside the people we serve and to support the moments that bring Canadians together.
Learn More About Western Financial Group
Discover how we support Canadians from coast to coast with trusted insurance advice, comprehensive coverage options, and personalized.
Visit WesternFinancialGroup.ca to explore your insurance options or start a quote today.
